B2B CUSTOMER PERSONA: HOW TO CREATE ONE THAT WORKS

A well-defined B2B customer persona enables you to reach your ideal clients. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona?A B2B customer persona is a detailed representation of your ideal business client based on real data and market research. What to incl

Business services are the backbone of how companies stay competitive in today’s market. Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to support functions offered by individuals or firms to help other companies stay efficient. Examples include: - Ac